Posted on 25 February 2011.
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LOS ANGELES, CA – The etymology of “glamour” is “enchantment, spell.” Though we all know enchantment is a form of illusion, it has a funny way of enveloping us anyway, like a synesthetically furry perfume or fixation upon an elusive desire.
The reason, of course, is we choose enchantment, because, really, we want illusion and mystery. Which paradoxically, means choosing surrender: going with it. It’s like Devo sang back in 1980: in our secret hearts it’s not freedom of choice we want; sometimes it’s “freedom from choice”.
You didn’t really want to know everything Lauren Bacall’s Nora Temple was thinking in Key Largo. A certain amount of unattainability has a funny way of being infinitely more interesting.
In other words, longing is half the fun.
So it is with THV|PR Fashion Night‘s invitation-only event for industry professionals.
If you can find a way in, you might find yourself rubbing shoulders with Ashton Kutcher, Cameron Diaz, Megan Fox, Tyra Banks, Seth Rogan, Zac Efron, Paris Hilton, a Kardashian or even Justin Bieber.
But if you can’t, you can revel in the sense that LA Fashion Week is coming back, with that “certain something” it seemed to lack in prior years: the element of mystery, exclusivity and celebrity that meant, even if you weren’t in it, you were near it, and that brings a certain cachet by association.
You live in Los Angeles. You are fashion.
Guests will begin with mini spa treatments courtesy Angeleno | Modern Luxury, with services provided by Le Spa at the Sofitel and styling from top Beverly Hills salon, Oliver Ifergan Atelier.
Taking center stage, of course, will be an assortment of 5 international designers.
Alexis Phifer, a California native, quickly ventured into the world of business and design as she spearheaded Ghita, a line of contemporary dresses. She debuted her first line for Fall 2005, which concentrated on classic pieces that used drapery to ultimately flatter a woman’s figure. Alexis is grateful that Ghita has seen the success that it has for ten consecutive seasons. She has been recognized by Henri Bendel as a young designer to watch. Alexis was recognized at “Evenings in Vogue” where her line Ghita was showcased as an art installation.
Ghita is currently sold internationally in fashion forward cities including London, Dubai, and Japan. Ghita has been requested and worn by Rihanna, Lindsay Lohan, Paris Hilton, Kelly Ripa, Kim Kardashian, Cassie, Keisha Cole, Solange Knowles, Kelis, and Nicole Sherzinger, to name a few.
Adolfo Sanchez takes you on a journey to a world of freedom where women dare to be strong and different. The collections consist of different experiences and inspirations that he has encountered in his life. Understanding how saturated the fashion world has become, he shows people that he is unique and so are his creations. Sanchez knows that to stay ahead he has to constantly search for new ideas and challenges. The career of Adolfo Sanchez started in 2006, when he decided to take his creativity and begin a women’s ready to wear line. “I would have never thought that I would have ended up in this industry, but it just feels so right that I know
it was meant to be,” comments the designer. “I’m inspired by everything - people, places, music, and there is so much more to do, that I sometimes wonder if I have become obsessed with this industry.”
J.C. RAGS was born out of the ambitious plans of the Thomas Group. When the brand team returned from exploratory trips to the retailing capitals of the world, they planned to bring a new concept in retailing to the Netherlands, and needed a menswear brand to add dimension to the product offer of department stores. So in 1994, the first
J.C. RAGS collection was launched.
Inspired by the lifestyle stores of New York, J.C. RAGS has always offered a refreshingly uncomplicated solution to denim related fashion style. By understanding the key items that make up the twenty something’s wardrobe, J.C RAGS found fantastic success in tuning into the zeitgeist of the mid nineties, and selling high volumes of the perfect basics, for which the brand became famous. This created a platform to build on for the future. Since then, J.C. RAGS has represented masculine, honest and inventive cool. Strong, clear and uncomplicated.
DEPT seamlessly combines feelings and fashion from the heart, making the brand reliable and inspiring since 1996. Full of
international flavour, DEPT is constantly evolving fashion, packed with magical moments and global references, translated into a conversation that is easy to understand for women of all ages and walks of life, all of whom we treat as our friends. We work from the heart to perpetually provide those friends with fresh designs that they keep on coming back for. It is a very personal relationship between the stores, the brand and you. Once you get to know us, we really are the brand that you can trust.
With each collection we present a familiar feeling in the composition, through a logical structure in the use of materials, a clear handling of colours and designs, plus the right proportion of eye-catchers and must-have basics. Elaborate themes, with the emphasis on new shapes and designs, carry a strong character and a clear signature. Our collections always champion a rich collage of pattern and colour with fun details. It is what we are famous for, and proud of it. Each collection has its own color signature and aura, and is always 100% DEPT.
The designer Tony Cohen was born and raised in Amsterdam, where he grew up in the heart of that lively city. Tony took a detour to come to his destination. In his early 20s, Tony became a professional baseball player. Shortly after, turning to the inevitable path of becoming a fashion designer.
After working as a designer for a few fashion houses, Tony Cohen started his similar named brand TONYCOHEN in 2005 and managed to make an impact. Five years later, already did his 4th New York Fashion Week Runway Show on the 14th of February ‘10. It is worth mentioning that Tony Cohen is the only Dutch designer showing in the official show tents at Bryant Park during the New York Fashion Week.
Currently, TONYCOHEN has a clientele over 300 stores, warehouses and boutiques worldwide. TONYCOHEN immediately got picked up by many international buyers such as Harvey Nichols, Bloomingdales, Barneys, Al Ostoura, Aïshti, Belinda, various Japanese warehouses and many more. Not to forget the TONYCOHEN Flagship stores on the famous P.C. Hooftstraat and 9 Alley’s in Amsterdam, the Netherlands.
Invitation-only event March 16, 2011 at stylish The Supperclub at the former Vogue Theatre.
Food by award- winning chef Guus Wickenhagen. Appetizers by Drinks on Me.
Catwalk by the inimitable Cees Smit Exhibition Fabrics.
Music by LA Native DJ Mr. Best.
Other sponsors include: Be Beverly Hills, Laser Away, Innovative Skincare, Borracha, Zarb Champagne, Judith Weirsma, Pinky Vodka, FUNKIN, Alterna Hair Care, Soopl, Cees Smit®, and more.
Did we mention aerialists will perform an assortment of acts between designers?
The fun, the exclusivity, the glam: LA Fashion Week is back.
(Reported by Pablo Breton for IndieFashionDaily)
THV|PR is an upscale boutique public relations firm based in Los Angeles, with a strong focus on international fashion, accessories and lifestyle products and offerings. With a more ‘hands-on’ personalized approach than the traditional agency business, THV PR services include media relations, editorial & product placements, celebrity wardrobe styling, unique special events, branding and media buys. With a brand new central showroom, THV PR puts great value to offering its clients a ‘one-stop’ shop destination for public relations, distribution, special events, sales and product display.
FULL LA FASHION WEEK COVERAGE